Know the history and origin of retail outlets (Petrol Station)

It is an era where the traffic in America are using a horse or carriage horse.
After the discovery of oil and gasoline fueled vehicles then the riders started to hunt for the sale of gasoline as a department store or hardware store that sells fuel and lubricants.

In 1907, John McLean a sales manager for Standard Oil Co. (California) Seattle - later became Chevron, get a brilliant idea.
He put up a tank with a capacity of 30 gallons and then connect it with the hose to drain the gasoline and the tip of the hose he put the measuring cup to measure the amount of gasoline to be sold to the buyer.
Equipped with a roof of canvas, transport route and the meter to determine the amount of fuel sold at gas stations then be a first in the world.
Although initially a lot of resistance from local governments for fear of the dangers of fire but people are so seduced by this gas station service.
In 1914, Standard operates 34 retail outlets and they called it at that time the term was in 6 cities in California.

With the addition of water and air for the tires of vehicles for free then it evolved into a service station fuel.
The vehicle owners are so interested in visiting retail outlets of this type because the scene and model gardens that many diiikuti by all gas stations owned the Standard during World War I when President Woodrow Wilson asked Americans to run the home garden movement.

Distance Rival
Post-war period was a dramatic moment for the growth of this company's gas station business.
Late in 1919, Standard Oil Co. (California) has 218 retail outlets spread across Washington, Oregon, California, Nevada and Arizona that this amount is more than the number of filling stations 3 companies competitors combined.
Four years later the number of company-owned filling stations is increased to 700 units spread over five states earlier.

With the continuous increase in the highway system, the more encouraging vehicle owners to travel long distances.
The Standard therefore attract the owners of vehicles with added facilities such SPBUnya comfort in the break room and cold drinking water during hot weather.
Other facilities offered are checking oil and cleaning the carburetor.

One-stop motoring
Standard introduces the Standard Lubrication System that consists of 31 separate operations and dozens of other products with similar prices in all the gas stations owned by Standard at the beginning of 1928.
With the continuous addition of a range of facilities services such as checking the tires, light vehicles, as well as the standard vehicle battery has pioneered one-stop motoring services businesses.

This service is concurrent with the establishment of Standard Stations Inc., a subsidiary that operates gas stations throughout the facility in 1931.
This gas station sign in the form of fluorescent light is red, white and blue form a chevron logo (sign rank).
When America entered the economic depression of the Standard began to focus on business improvement through standardization, look attractive and easily recognizable, quality products, superior service and operate efficiently.

In 1969, two years after the study of corporate identity, new logo of the Standard makes two thick blue lines and red line resembles the letter V with Chevron on it.
This logo is spread across retail outlets, packing plants, vehicles, offices or ships where the company is doing business that reflects the best goals are achieved in the past, the essential quality of the company, as well as a global energy company in the future.

Combining Iimages
The 1970s, Standard Oil Co. of California introduced a type of gas stations and Suburban Hallmark.
Hallmark pump design is characterized by a flat roof and clean contemporary lines while the Suburban gas station roof is similar to the building housing residents.

Standard operating wherever it is imagined is a company that
give a modern image, technically oriented, and international scale.
The uniformity of the architecture, layout, company logo and colors make it easy to identify the vehicle owner and the Chevron gas station that sells fuel quality.
When Chevron merged with Gulf Corporation is 3600 units of gas stations belonging to Chevron's Gulf adopted the brand name "Hallmark 21".
At the same time there is a small number of Gulf gas stations that still use the old brand to retain its customers.

Time to change, improve standards
In 1988, Chevron launched a retail pemasarn program called "Commitment to Service Excellence" to improve customer service.
The main objective of this program is that Chevron dealers offering high quality products at competitive prices, meet the operating time, offers a number of ways of payment, security, easy access to gas stations, convenience to operate gasoline pumps, sanitary, gas stations attractive and bright with light, as well service excellence.

To speed up the transaction at the pump, Chevron became the first company in this industi which uses satellite network to manage the credit card.
This system is known as the Fast Pay consisting of a credit card reader that is designed to join the gasoline pump and connected by a satellite orbiting above the Galapagos archipelago.
With the continued development of innovation at the Chevron gas station has been greatly developed from the concept of early gas station that was built in Seattle nine decades ago that have not fully satisfy the customer.

What would be said by the inventor named John McLean gas station when he walked among the Chevron gas station today?
Perhaps he would say,
"Fill your vehicle with fuel from Chevron that use Techron (Chevron Technology)."
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